Welcome to Ford Media Lab’s knowledge hub. Here, we explore the intersection of visual storytelling, creative strategy, and technological advancement in the spirits and luxury space. Discover industry insights, creative innovations, and behind-the-scenes glimpses into how we’re transforming brand storytelling through our hybrid approach to visual content creation. From AI-enhanced visuals to traditional photography, each article offers actionable insights for brands seeking to elevate their visual presence. Let’s create something extraordinary together!
In today’s social media landscape, does it ever feel like standing out from the crowd is tougher than finding a decent margarita at a music festival? Enter artificial intelligence (AI), the secret weapon poised to revolutionize visual content marketing.
Read MoreRedbreast Irish Whiskey, a premium brand steeped in tradition, sought Ford Media Lab to create a sophisticated St. Patrick's Day social media campaign that stood out from the green-beer clichés.
Read MoreStruggling to create high-quality, engaging content on a tight budget? AI content integration might be the missing puzzle piece you've been searching for.
Read MoreThink of AI integration as FML’s secret weapon, helping you crank out killer visuals faster, refine your assets and stretch your marketing budget further.
Read MoreOur full-service crew is your one-stop shop for product photography, AI composites, stop-motion animation, short-form video, and social media strategy.
Read MoreSome fear artificial intelligence could replace creatives; we see AI as an opportunity to expand our capabilities and offer something unique to our clients.
Read MoreFor this shoot with luxury Champagne brand, Perrier-Jouët, every detail was carefully considered to create an upscale look and feel, focusing on fresh French florals, silk table dressings and sustainable style.
Read MoreThe following static and motion images were captured for Three Olives Vodka for digital use.
Read MoreThe following images were captured for Redbreast Irish Whiskey for social media and their holiday 2023 paid ad campaign.
Read MoreThis shoot for the United States Bartenders’ Guild focused on six cocktail images for print use. Cocktails were captured to appear refreshing and larger-than-life. Styling incorporated garnish cues, bar tools and historical props.
Read MoreThe following images were captured for Chivas Regal for digital and print use. The focus of this situational shoot was the Chivas cocktail strategy, focused on the Gold Rush cocktail.
Read MoreFor this studio shoot for Kenwood Vineyards, FML was tasked with creating a robust suite of multi-use images in a variety of at home and on-premise settings, utilizing custom backgrounds, expert lighting and layered set design.
Read MoreFor this spring + summer PR shoot with Stranahan’s Colorado Whiskey, FML was asked to create and photograph fresh cocktail recipes to be featured in a variety of digital publications.
Read MoreRedbreast Irish Whiskey sought a suite of images that appeared to be captured in a variety of locations. Ford Media Lab presented the ideal solution by creating a variety of unique custom-printed backgrounds.
Read MoreFor this Valentine’s Day shoot, Ford Media Lab traveled to California to photograph wine and food pairings on site for Kenwood Vineyards.
Read MoreSocial media client, Redbreast Irish Whiskey tasked Ford Media Lab with ideating and executing a creative way to bring the brand’s concept of #PassItOn to life through short-form video content.
Read MoreFor this seasonal shoot, Ford Media Lab traveled to California to photograph wine and food pairings on site for Kenwood Vineyards.
Read MoreFor this project with St. Rémy, Ford Media Lab was tasked with photographing an assortment of winning cocktail recipes to be featured in a variety of digital publications and on social media.
Read MoreRedbreast Irish Whiskey sought seasonal content for social media and paid promotion, focused on the holidays.
Read MoreFord Media Lab traveled to California to shoot social media content onsite at Kenwood Vineyards. The aim was to capture every aspect of a visit to the vineyard so that the viewer would feel as though they were experiencing it themselves.
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