Elevate your brand's story: a St. Patrick's Day case study with Redbreast Irish Whiskey

Looking to create showstopping social media content that captures the essence of your brand and drives engagement? Look no further than Ford Media Lab.

The Challenge: Redbreast Irish Whiskey, a premium brand steeped in tradition, wanted to create a sophisticated St. Patrick's Day social media campaign that stood out from the green-beer clichés.

FML to the Rescue: Our team crafted a stunning suite of images that perfectly embodied the luxury and heritage of Redbreast. We utilized:

  • Mesmerizing and strategic lighting to highlight the rich hues of the whiskey.

  • Compelling models and luxurious props to create a captivating visual narrative.

  • Expert post-production techniques to subtly enhance the emerald green tones, reflecting the holiday spirit without being overly kitschy.

The Result? A cohesive Instagram grid showcasing both the product and enticing cocktails, perfect for seamless social media storytelling and future paid media campaigns.

Client: Redbreast Irish Whiskey
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction + Prop Styling: Rachel Ford


This Redbreast case study is just a glimpse of what FML can do for your brand. We specialize in crafting captivating visual content that elevates your brand identity and connects with your target audience on a deeper level.

Here's what makes FML stand out:

  • Strategic Approach: We go beyond aesthetics to understand your brand and target audience, ensuring your visuals resonate deeply.

  • Expert Execution: Our team of photographers, stylists, and retouchers deliver exceptional quality and attention to detail.

  • Future-Proof Content: We create versatile visuals that can be used across various marketing channels.

Don't settle for generic holiday content! Let FML help you create visuals that truly captivate your audience and elevate your brand. Ready to take your social media presence to the next level? Contact us today to discuss how we can create stunning visuals that tell your brand's unique story.