FML President, Rachel Ford, was tapped to share insights for Facebook and Instagram ads with other women business owners at the National Association of Women Business Owners (NAWBO) Small Business Bootcamp, held at Yelp in NYC.
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Today’s 24/7 marketplace doesn’t stop, so why shouldn’t your method of content acquisition adapt? The answer is to find an ongoing source of content photography, defined as a strategic form of commercial and editorial photography focused on creating relevant and consistent visual content for brand storytelling.
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“Instagram is the perfect platform for creatives and designers, particularly as they grow their businesses,” says Rachel Ford, president and cofounder of Ford Media Lab, a content marketing and social media agency in Brooklyn, New York.
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Content Photography is a strategic form of commercial and editorial photography focused on creating relevant and consistent visual content for brand storytelling.
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“Looking to up your bar marketing game in 2019? Focus on creating “Instagramable” moments, prioritize engagement over content, skip influencer marketing as usual…oh, and never use the flash when taking photos for social media.”
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How does a good photo go bad??? Blame it on compression.
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We're honored to learn that 1806 Magazine has been named as a 2018 Tales of the Cocktail Spirited Awards Top 4 Nominee for Best Cocktail and Spirits Publication.
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Sure, it seems almost too obvious; but now that we know it works, we hope it will save you the trouble of trying to contact Instagram.
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Looking for a little #mondaymotivation to get you through the day? Plug in those headphones and listen to a podcast that will help you make it to happy hour!
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We collaborated with Collectif 1806 to create the bi-annual 1806 Magazine. Each volume will focus on a different city and reveal a photographic and journalistic cross-section of its cocktail culture.
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No matter your objectives - from earning publicity for your business, to gaining exposure for your personal brand, to all-out fame and fortune, these photography essentials will assist in making your content dreams come true.
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