When we were asked to create the new cocktail strategy and accompanying white background images for Chinola Passionfruit Liqueur, we jumped at the chance. Who doesn’t love passionfruit?

Photography, NewsKyle FordFebruary 11, 2022Ford Media Labcocktail photography, chinola, white background cocktails, white background photography

Pitch perfect: a winning partnership

Football season is the perfect time to kick it with a delicious tequila cocktail.

Photography, NewsRachel FordFebruary 11, 2022Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography

Maria Tash holiday stop motion video

Luxury jewelry brand Maria Tash hired FML to create a variety of complex stop motion videos featuring their brilliant (but tiny!) diamond pieces.

Photography, NewsRachel FordJanuary 1, 2022Ford Media Labmaria tash, stop motion, stop motion video, stop motion nyc, social media video

Cheers to 5 years

Today marks FML’s 5th anniversary, which some say is a big deal in business, so we’ll be celebrating throughout the next year with some fun surprises.

Team FML, NewsKyle FordSeptember 1, 2021Ford Media Labsmall business, ovenly, Rachel Ford, Kyle Ford

The Less-Than Clause

Introducing Ford Media Lab’s Less-Than Clause, an open-source legal disclosure for inclusion in statements of work to create a culture of accountability between agencies and clients on issues of diversity, equity and inclusion.

NewsRachel FordSeptember 1, 2021Ford Media Labless than clause, dei, business best practices

Spotlight on: Lighthouse

Lighthouse is one of Brooklyn’s true treasures; a family-owned restaurant built on great food, community and sustainable practices.

Features, NewsRachel FordSeptember 1, 2021Ford Media Lablighthouse, lighthouse brooklyn, naama tamir, restaurant photography, food photography, cocktail photography

Content that takes the cake

Meet Solid Wiggles, your new favorite boozy dessert from pastry dynamo, Jena Derman, and clarified cocktail savant, Jack Schramm.

Photography, NewsRachel FordSeptember 1, 2021Ford Media Labsolid wiggles, gold belly, jack schramm, jena derman, jelly cake, creative cocktails, creative product photography

Beefeater Gin's fresh look, part 3

Ford Media Lab was tasked with capturing a suite of seasonal cocktail content featuring the newly redesigned Beefeater Gin bottle, inspired by the iconic London brick. This shoot focused on gifting and celebratory occasions – from Father’s Day to PRIDE and holiday.

Photography, NewsRachel FordSeptember 1, 2021Ford Media Labbeefeater gin, beefeater pink, grubhub, cocktail photography, food photography, fathers day cocktails, hot cocktails, PRIDE cocktails, holiday cocktails

Pitch perfect: Kicking off football season

Football season is the perfect time to kick it with a delicious tequila cocktail.

Photography, NewsRachel FordSeptember 1, 2021Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography, lafc, los angeles football club, black and gold margarita

Chivas Regal launches custom decanter giveaway

For this shoot, we used clean, minimal styling and props to let Chivas Regal’s custom engraved decanter shine.

News, PhotographyRachel FordSeptember 1, 2021Ford Media Labchivas regal, chivas 18, chivas 12, cocktail photography, photography for pr use, pr pitch photography, best pr pitch photography, chivas 13

Beefeater Gin's fresh look, part 2

Ford Media Lab was tasked with capturing a suite of seasonal cocktail content featuring the newly redesigned Beefeater Gin bottle, inspired by the iconic London brick. This shoot focused on Spring and Summer occasions – from beach days to BBQs and picnics.

Photography, NewsRachel FordJuly 28, 2021Ford Media Labbeefeater gin, beefeater pink, grubhub, cocktail photography, food photography, summer cocktails, mothers day cocktails, BBQ cocktails, picnic cocktails

Pitch perfect: National Tequila Day cocktails

In honor of National Tequila day this month, here’s 8 reasons to cheers to long days with a long drink. Check out this recent gallery featuring 1800 and Jarritos.

Photography, NewsRachel FordJuly 27, 2021Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography, summer cocktails, seasonal cocktails, jarritos soda, national tequila day

Erick Castro named among 100 most influential

Congratulations to our client, Erick Castro, one of Drink’s International’s Bar World 100: The Industry’s Most Influential Figures, 2021. If you’re a spirits marketer looking to reach cocktail enthusiasts and the trade, contact us for partnerships.

News, FeaturesRachel FordJuly 27, 2021Ford Media Laberick castro, drinks international, raised by wolves, polite provisions, boilermaker, kentucky buck, cocktail limelight, hungry bartender, bar world 100

Beefeater Gin's fresh look, part 1

Ford Media Lab was tasked with capturing a suite of seasonal cocktail content featuring the newly redesigned Beefeater Gin bottle, inspired by the iconic London brick. This shoot focused on celebratory occasions – from at home entertaining for awards shows to brunch and festive gatherings.

Photography, NewsRachel FordJuly 27, 2021Ford Media Labbeefeater gin, beefeater pink, grubhub, cocktail photography, food photography

Cheers to gin season

To celebrate Spring, Seagram’s Gin sought a suite of bright and fresh images featuring hero cocktail serves and lifestyle content.

Photography, NewsRachel FordMay 3, 2021Ford Media Labseagram's gin, seasonal cocktails, seasonal photography, gin season, lifestyle photography, cocktail photography, seagram's twisted gin

Pitch perfect: Spring + Summer tequila cocktails

It’s that time of year again when the weather is warm and the patio is calling. What better way to enjoy enjoyable weather than with a refreshing cocktail?

Photography, NewsRachel FordMay 3, 2021Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography

A fresh product launch

For this sustainable product launch, FML created a suite of cocktail content to celebrate. Each cocktail was photographed with and without the bottle, surrounded by fresh ingredients and greenery.