Brand Launch Ready: Technical Excellence in Premium Product Photography for ROUÉ
When ROUÉ approached Ford Media Lab for their product photography needs, we knew this wasn't just another shoot—it was an opportunity to capture the essence of modern luxury in every frame. Today, we're excited to share a select gallery from this premium spirits photography session that delivered 34 meticulously crafted images and one dynamic product animation.
The Brief: Elevating Brand Through Visual Excellence
ROUÉ challenged us to create a comprehensive suite of product photography that would anchor their brand launch. The mission was clear: deliver high-end visuals that reflect their sophisticated positioning while showcasing their RTD, Cabernet Sauvignon and Sauvignon Blanc bottles with precision and artistry.
Our approach centered on technical excellence—every image captured at 100MP resolution using the Hasselblad X1D II 50C Medium Format system, ensuring the highest quality for both digital applications and large-format print needs.
Technical Precision Meets Creative Vision
The shoot required meticulous planning to achieve consistency across 34+ final images while maintaining the flexibility to capture multiple lighting scenarios, angles, and compositions. From hero shots perfect for POS displays to detailed product studies ideal for e-commerce, each frame was crafted with specific usage in mind.
Key production elements included:
Multiple lighting setups for varied mood and application
Precision color calibration to match brand specifications
Detailed product styling and surface preparation
Multiple angle coverage for maximum versatility
Post-production color grading for brand consistency
Beyond Stills: AI-Enhanced Motion
As a bonus deliverable, we transformed one of our hero stills into a captivating product animation using cutting-edge AI video tools. This piece demonstrates how traditional product photography can evolve into dynamic content, breathing life into static imagery while maintaining the premium quality standards expected from luxury brands.
The Complete Collection
The final gallery represents weeks of careful planning, technical execution, and post-production refinement. Each of the 34 images tells part of ROUÉ's story—from intimate detail shots that showcase craftsmanship to bold hero images ready for campaign deployment.
These brand assets are designed to work across every touchpoint, from social media to retail environments, ensuring ROUÉ's visual identity remains consistent and compelling wherever their audience encounters the brand.
Ready to elevate your product photography? Contact Ford Media Lab to discuss how we can bring your brand vision to life through premium imagery and innovative techniques.