How AI-Powered Visual Creation Transforms Product Marketing
When The Botanist Gin approached Ford Media Lab with a unique challenge, they wanted to explore something that seemed impossible: Could we place their co-branded Prince Collection jacket on a model without organizing a traditional photoshoot?
What started as a simple e-commerce photography request became a showcase of how modern brands can maximize their content potential through innovative AI-powered workflows.
The Challenge
The Botanist Gin needed professional product imagery for their Prince Collection jacket—a gift-with-purchase item for their holiday campaign. Initially, they required basic e-commerce shots: clean, white-background photography suitable for online retail and press materials.
But the bigger question emerged: What if we could show this jacket in action, on real models, in authentic sporting environments—without the complexity, cost, and timeline of a traditional lifestyle shoot?
Ford Media Lab’s approach from start to finish.
Our AI-Enhanced Workflow
Our solution demonstrates the power of Ford Media Lab's five-stage AI integration process:
1. Foundation: We began with professional AI-generated athlete positioning in authentic sports environments, establishing the lifestyle context that would resonate with The Botanist Gin's premium brand positioning.
2. Documentation: Studio-quality photography captured every brand detail and texture of the actual jacket, ensuring authenticity and precision in the final integration.
3. Integration: High-resolution product imagery was prepared for seamless placement, maintaining the jacket's authentic appearance and brand integrity.
4. Composition: Precise product integration maintained brand authenticity while creating realistic fit and natural positioning on the model.
5. Animation: Motion graphics transformation created engaging social media assets, bringing static product photography to life with dynamic movement.
The Result
What began as a straightforward e-commerce photography project evolved into a comprehensive content package. The Botanist Gin received:
Professional white-background product photography for immediate e-commerce use
A complete mockup demonstrating how their jacket could appear in lifestyle scenarios
Dynamic animated content optimized for social media engagement
A scalable approach for future product launches
Why This Matters
This project exemplifies how modern brands can think beyond traditional limitations. Instead of choosing between budget-friendly e-commerce photography or expensive lifestyle shoots, AI-enhanced workflows offer a third option: maximum creative flexibility with optimized efficiency.
The ability to visualize products in context—before committing to full production—empowers brands to make informed creative decisions while maintaining agility in their marketing approach.
Looking Forward
As we continue to push the boundaries of what's possible in commercial photography, projects like The Botanist Gin's Prince Collection demonstrate that the future of brand content lies not in replacing traditional methods, but in strategically combining them with innovative technology.
The question isn't whether AI will change how we create brand content—it's how quickly forward-thinking brands will embrace these new possibilities.
What does this mean for your brand? Schedule a 30-minute discovery call with Ford Media Lab’s co-founders to explore your Visual Intelligence opportunities and discover how AI can transform your static assets into dynamic visuals.