Why Forward-Thinking Brands Are Ditching Last-Minute Holiday Content (And What They're Doing Instead)
Picture this: It's mid-November, and while your competitors are still scrambling to create holiday content, your brand is already dominating social feeds with cohesive, strategic campaigns that actually drive sales. What's your secret, they ask? You stopped treating holiday content as an afterthought.
The Hidden Cost of Last-Minute Holiday Planning
Every October, we see the same pattern repeat. Brands suddenly realize Q4 is approaching and panic-plan their holiday content strategy. The result? Recycled product shots with seasonal filters, generic holiday messaging, and missed opportunities during the year's most lucrative sales period. But this year doesn't have to be different—if you act now.
The Solution: Strategic Content Packages That Actually Work
At Ford Media Lab, we've been watching forward-thinking brands shift their approach. Instead of scrambling for full production shoots during the busiest quarter, they're investing in strategic content packages designed specifically for seasonal campaigns.
Here's what smart brands are choosing:
✨Content Consistency Club ($4,000/month, normally $5,000)
Monthly delivery of seasonal-first content that positions your brand at every holiday celebration. Includes 8 custom lifestyle images, strategic content calendars with copy recommendations, 2 animated social videos, and professional asset organization.
✨Holiday Campaign Package ($3,600, normally $4,500)
Campaign-ready holiday content featuring 6 themed images and 4 Instagram-ready reels with music—everything you need for a cohesive holiday presence.
✨15-Second Video Content ($3,600, normally $4,500)
Professional video content with music, fully optimized for maximum platform impact.
Why Content Packages Are Game-Changing
These aren't just photo shoots. They're strategic solutions that give forward-thinking brands access to Ford Media Lab's expertise without committing to full production cycles. Perfect for brands who need professional seasonal content but want flexibility and speed. For the first time ever, we're offering content packages—and the response has been incredible. Brands are realizing they can maintain professional standards while staying agile during the most demanding quarter.
The Strategic Intelligence Advantage
Beyond content creation, smart brands are also investing in strategic intelligence services (also 20% off through October). From competitive analysis ($3,600) to trend forecasting ($1,800), these insights help position brands ahead of competitors who are still reacting to market changes.
The October Opportunity
Here's what separates successful Q4 campaigns from mediocre ones: timing. The brands winning this holiday season started planning in September and executing in October. They understood that holiday shopping begins earlier each year, and content strategy needs to match that reality.
Your move: While competitors debate whether they need holiday content, forward-thinking brands are already booking their Q4 packages.
Ready to Join the Strategic Brands?
The holiday shopping season has already begun. Consumer minds are shifting toward gift-giving, party planning, and celebration. Your content strategy should reflect that shift—not scramble to catch up to it.
These content packages are available through October only. After that, brands will be competing for production slots during the industry's busiest period.
Schedule a strategy call or reach out directly to secure your Q4 content strategy.
Don't let this be another year of wondering what could have been.
Ready to dominate Q4 with strategic content? Schedule a 30-minute discovery call with Ford Media Lab’s co-founders to explore your Visual Intelligence opportunities.