Virtual, Contactless Content: It's Magic

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FML OTF: Good, fast and affordably priced content.

You needed straightforward content for your brand yesterday, so you call up an agency to solve the problem. You’re asked a series questions, from the lighting to the deliverable quantity to the intended usage. Then comes the quote: photographer’s fee, studio fee, processing fee, prop budget… This sounds like a conversation for a much bigger project than mine, you may think. I just need some quick photos; maybe I’ll try to shoot them on my phone…

STOP. Save the phone for scrolling. Your brand deserves better, even if you don’t have a champagne budget and time to plan. Truth be told, photographers may make it look easy, but there’s a lot of skill and effort that goes in to creating content. If only there was a way to get a pro result, but without the time and $$$ befitting of an ad campaign...

We created FML to solve problems. Some of those problems are large, commercial photo shoots for global ad campaigns, but many problems don’t require a big production to get a big result. Introducing FML OTF (that’s “on the fly”), designed to solve your content problem. Think of it as your own personal stock photo library featuring your brand.

Simply schedule a shoot, send your product, virtually oversee the set and select the assets you need – delivered to you in one week or less. For times you want to say, “#FML, I just need content on the fly...”


How it works:

  • Select your location

    • Live in studio in Greenpoint, Brooklyn

    • Contactless content/virtual shoot

  • Tell us what type of content you need

  • Provide your product and optional props

  • Sit back, relax and give input, either in our studio or virtually through the FML Live portal

  • Select your images to purchase (and any custom add-ons from our menu)

  • Receive your content within one week

What we provide:

  • Top professional camera and lighting equipment

  • Wide array of included seamless paper, surfaces and backgrounds

  • Professional commercial photographers and editors

  • Access to virtual on-site studio session through the FML Live portal

  • Image proofs

  • Final deliverables within one week

What you provide:

  • Shoot directive (mood board, examples, shot list, etc.)

  • Your product and any props (delivered or sent to our Brooklyn studio)

  • Feedback on-set (live or remotely through the FML Live portal)

  • Directive on desired images for editing and purchase


But wait, there’s more…

FML Prop House: Access to our carefully curated library of props for rent. You choose what we use, no shipping or sourcing required.

FML OTF Cocktails: Need white background cocktail photography? Perhaps with and without the bottle? Or maybe cocktail images for social media or PR use? FML offers in-house cocktail styling by two former award-winning mixologists. We have the uncanny ability to read a recipe – any recipe – and know exactly how it should look and how to style it for its cameo. Send us your product, cocktail list (we can even create original recipes) and glassware (or select from our library) and we’ll deliver. We’ll even make the shopping list and source the ingredients.

Full-Service // FML Custom: Leave it to us to make the pre-pro deck and order the props. You’ll receive everything you need to choose what you want and we’ll make the magic happen.