Ford Media Lab is a Content Marketing and Social Media Agency based in Greenpoint, Brooklyn.
We specialize in content creation and community management for liquor brands. We are experts in the spirits industry, because we were born from the industry. FML is led by two award-winning former mixologists, turned acclaimed brand ambassadors and marketing professionals, turned lifestyle influencers and content creators. With this unique experience and unparalleled expertise, we create opportunities for alcohol brands to connect with their consumers in a way that few have mastered.
We approach content marketing from a human perspective; if your brand were a person, what would be their unique voice? Let us help you answer that question, stir up your content, and change the way others see your brand.
Meet Our Management
Rachel Ford, President
Rachel Ford is the President of Ford Media Lab.
After attending OTIS College of Art and Design, Rachel earned a degree in Business, merging her creative talents with a keen understanding of brand marketing and strategy.
Following an impressive career as an award-winning mixologist, Rachel went on to represent Tanqueray Gin as the National Ambassador, demonstrating unparalleled influence and strategic vision during her nearly five years in the role.
Her inimitable story-telling ability served as a basis for FML's expansion into creative brand consulting, digital strategy and execution. After developing her own unique voice on Instagram, Rachel became aware of the gaps in the traditional marketing model when speaking to the infamous millennial generation. Today, she helps give an authentic – and often disruptive – voice to the spirit brands that entrust FML.
Rachel has appeared on Bar Rescue and is a member of the National Association of Women Business Owners.
Kyle Ford, Creative Director & Head Photographer
Kyle Ford is an acclaimed commercial and editorial photographer based in Brooklyn. His signature hi-fi/lo-fi approach to photography produces inimitable images, prized for capturing fleeting moment. He can usually be found with either his Sony A7RIII or Polaroid SX-70 in hand.
With a degree in Economics and Philosophy, Kyle began his professional life in finance. Creative energies eventually prompted him to quit his job and pursue his passion for craft cocktails and photography, earning high accolades for both.
For five years, he served as the resident cocktail and spirits expert for the international spirits company Rémy Cointreau and managed their trade advocacy program, Collectif 1806. During this time, his strategic use of social media and photography inspired a business idea. The combination of these two worlds served as a basis for the formation of FML and its first creative collaborations within the corporate world.
Kyle’s work and personality have been featured such places as Fox & Friends, VH1, Wall Street Journal, Vogue, Saveur, Wine Enthusiast, and Nylon Magazine.
Alicia Lombardo, Managing Editor
Born from the industry, Alicia Lombardo began her hospitality career in fine dining. After formally training with cocktail savant, Sasha Petraske, Alicia was tapped to open the second location of his iconic bar, Milk and Honey. Her ability to listen to and engage with guests was a natural fit for the “menuless” format; along with her superior cocktail and spirit knowledge, Alicia drew upon her honed hospitality and critical thinking skills to create an unparalleled guest experience. She would later go on to serve as Head Bartender of Raines Law Room at The William Hotel in Midtown Manhattan, building a strong culture for her team and strategically partnering with spirit brands to craft seasonal cocktail offerings.
Following her tenure behind the bar, Alicia joined the education team of the Yves Jadot Restaurant Group, leading consumer-focused beverage trainings and working closely with brand teams and spirit ambassadors. Her ability to curate a brand experience and facilitate consumer loyalty provided the ideal segue into digital community management and content publication. Today, Alicia lends her industry expertise and thoughtful tone to the various brands that she brings to life as Ford Media Lab's Managing Editor.