BeMixed / Swoon

Challenge

Swoon is a new-to-market, zero-calorie simple syrup. In order to launch their shoppable site in 2019, Swoon needed high-quality commercial photography that would reflect the ethos of their brand.

Insights

According to e-commerce platform, Shopify, “quality product images are a key driver of store engagement, conversion and retention, and overall customer lifetime value.”

Companies spend countless hours designing a brand; the product photography should mirror quality of the product and packaging. Investing in attractive, professional product photography is a critical component of a brand’s sales success.

Solution

Ford Media Lab was hired to create commercial photography for Swoon’s website, featuring five various product packages – from bottles to boxes.

Beginning with FML’s proven techniques for capturing the most stunning packaging photography, the resulting Pantone color-matched images served as a beautiful representation of the Swoon product line.

Results

• 5 high-resolution white-background/transparent images, all shot at 42MP at FML’s commercial photography studio.

• Post-production included Pantone color-matching for precision and consistency.