Above par visuals for Mount Gay Rum
Ford Media Lab has a long history of crafting captivating visuals for iconic brands. Our collaboration with Mount Gay Rum is a prime example of how creative problem-solving and expert execution can transform a concept into a stunning reality.
As a sponsor of prestigious golf tournaments, Mount Gay Rum sought to capture the essence of "après golf" – a moment of relaxation and enjoyment after a day on the green. Initially, the idea of shooting on an actual golf course was enticing. However, the logistical challenges and potential weather-related issues presented significant hurdles.
That's where Ford Media Lab stepped in. We embraced the challenge and transformed our studio into a golfer's paradise. By combining our expertise in set design, lighting, and photography, we created a truly immersive "green" experience without ever leaving our studio.
To transform our studio into a golfer's oasis, we created a versatile backdrop that perfectly captured the essence of "après golf." Our custom-designed green, complete with realistic turf and carefully placed golf props, provided the ideal setting to showcase Mount Gay Rum and its refreshing cocktails. The result was a suite of stunning images that exuded luxury, relaxation, and the joy of the game.
These images were designed to be versatile and adaptable for various marketing applications. From in-store displays and eye-catching bottle neckers to inspiring recipe cards, the imagery effectively conveyed the Mount Gay Rum lifestyle and encouraged consumers to savor the moment. Additionally, the images served as the foundation for a captivating sweepstakes campaign, enticing consumers to enter for a chance to win an unforgettable golf experience.
In addition to situational images, we also created a suite of white background/transparent cocktail images for usage versatility.
Client: Mount Gay Rum
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction + Prop Styling: Rachel Ford
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