Spirited sweepstakes visuals for Mount Gay Rum
Looking to turn heads and drive results off-premise and online? Ford Media Lab's creative team develops showstopping visuals that bring your brand campaign to life.
The Challenge: Mount Gay Rum, a Barbados rum with strong ties to sailing, sought to create a dynamic suite of visuals to support a themed sweepstakes that would be promoted at point-of-sale and online.
FML Sails into Action: Our team crafted a stunning suite of images that perfectly embodies the “aprés-sail” spirit of Mount Gay. We utilized:
A custom backdrop to evoke the sea in studio.
Tropical and beach-forward props to create a captivating visual narrative.
Expert post-production techniques to subtly enhance the blue sea, amber liquid and strong shadows.
Seamless white background photography to showcase the prize offerings.
The Result? A complementary suite of images showcasing the product, prizes and enticing cocktails, perfect for off premise point-of sale promotion and the sweepstakes landing site.
Client: Mount Gay Rum
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction + Prop Styling: Rachel Ford
This Mount Gay case study is just a glimpse of what FML can do for your brand. We specialize in crafting captivating visual content that elevates your brand identity and connects with your target audience on a deeper level.
Here's what makes FML stand out:
Strategic Approach: We go beyond aesthetics to understand your brand and target audience, ensuring your visuals resonate deeply.
Expert Execution: Our team of photographers, stylists, and retouchers deliver exceptional quality and attention to detail.
Future-Proof Content: We create versatile visuals that can be used across various marketing channels.
Let FML help you create visuals that truly captivate your audience and elevate your brand.
Ready to take your social media presence to the next level? Contact us today to discuss how we can create stunning visuals that tell your brand's unique story.