Pioneering Visual Intelligence for Premium Brands
Ford Media Lab was born from a simple belief: premium brands shouldn’t have to choose between strategic vision and flawless creative execution. Over 9+ years, we’ve evolved from commercial photography specialists into Visual Intelligence pioneers—architecting brand futures through integrated strategy and world-class creative production.
What started in Brooklyn as passionate cocktail photography has become something unprecedented: a Visual Intelligence consultancy that delivers both breakthrough strategic thinking and stunning visual execution under one roof.
Leadership
Meet the visionary leaders behind Ford Media Lab’s strategic evolution. Rachel and Kyle Ford combine complementary expertise—strategic innovation and operational excellence—to deliver the rare partnership premium brands need to thrive in today’s competitive landscape.
Rachel Ford / Co-Founder & Creative Director
Rachel drives Ford Media Lab’s operational excellence and strategic client partnerships. Her systematic approach to project management and keen eye for quality ensures every Visual Intelligence engagement delivers measurable results. As Creative Director, she leads conceptual development and ensures flawless execution from strategy through delivery.
Kyle Ford / Co-Founder & Director of Photography
Kyle leads Ford Media Lab’s Visual Intelligence methodology and on-set direction. His technical expertise in commercial photography and AI integration brings brand visions to life with precision and innovation. As Director of Photography, he ensures every visual tells a compelling story while maintaining the highest production standards from concept through asset finalization.
Our Evolution
From managing social media for global spirits brands to pioneering AI-enhanced photography, we’ve consistently stayed ahead of what’s next. Our Miami studio serves as the creative hub where traditional photography expertise meets cutting-edge AI innovation.
What sets us apart isn’t just our 9+ years of expertise—it’s our proven ability to translate strategic insights into breakthrough visual storytelling that drives real business results.
Why Visual Intelligence Matters
Premium brands face an increasingly complex visual landscape. Traditional agencies deliver strategy without execution. Studios deliver beautiful work without strategic context. Ford Media Lab bridges this gap with Visual Intelligence—fully integrated strategic thinking and creative production that positions brands for sustained market leadership.
Our hybrid approach gives brands a competitive visual edge—trusted by global spirits leaders, luxury brands, and premium product innovators who choose Ford Media Lab when they need both visionary thinking and flawless execution.
Ready to Shape Your Brand’s Future?
With 9+ years shaping what’s next, we’re ready to craft your brand’s visual intelligence journey. From category leadership planning to AI-enhanced content creation, Ford Media Lab delivers the strategic partnership premium brands need to thrive in today’s competitive landscape.
Let’s architect your brand’s future together.
