Ford Media Lab is the confluence of creative content and contemporary culture.
A media company based in Brooklyn - FML specializes in Content Creation,
Social Media Management, and is a think tank for creative projects.
Brand loyalty is earned from a perpetual state of authenticity. Great content requires a strong sense of purpose and a reactionary mindset. This is why FML collaborates with inspired brands - to bring their stories to life and foster a community that cares.
Meet Our Founders, The Fords
Rachel Ford, President
Rachel Ford is the President of Ford Media Lab.
After attending OTIS College of Art and Design, Rachel earned a degree in Business, merging her creative talents with a keen understanding of brand marketing and strategy.
Following an impressive career as an award-winning mixologist, Rachel went on to represent Tanqueray Gin as the National Ambassador, demonstrating unparalleled influence and strategic vision during her nearly five years in the role.
Her inimitable story-telling ability served as a basis for FML's expansion into creative brand consulting, digital strategy and execution. After developing her own unique voice on Instagram, Rachel became aware of the gaps in the traditional marketing model when speaking to the infamous millennial generation. Today, she helps give an authentic – and often disruptive – voice to the spirit brands that entrust FML.
Rachel has appeared on Bar Rescue and is a member of the National Association of Women Business Owners.
Kyle Ford, Creative Director & Head Photographer
Kyle Ford is an acclaimed commercial and editorial photographer based in Brooklyn. His signature hi-fi/lo-fi approach to photography produces inimitable images, prized for capturing fleeting moment. He can usually be found with either his Sony A7RIII or Polaroid SX-70 in hand.
With a degree in Economics and Philosophy, Kyle began his professional life in finance. Creative energies eventually prompted him to quit his job and pursue his passion for craft cocktails and photography, earning high accolades for both.
For five years, he served as the resident cocktail and spirits expert for the international spirits company Rémy Cointreau and managed their trade advocacy program, Collectif 1806. During this time, his strategic use of social media and photography inspired a business idea. The combination of these two worlds served as a basis for the formation of FML and its first creative collaborations within the corporate world.
Kyle’s work and personality have been featured such places as Fox & Friends, VH1, Wall Street Journal, Vogue, Saveur, Wine Enthusiast, and Nylon Magazine.