Rachel Ford, CEO & Editor-In-Chief
Rachel Ford is the CEO of Ford Media Lab.
After attending OTIS College of Art and Design for Fashion, Rachel earned a degree in Business, merging her creative talents with a keen understanding of brand marketing and strategy. Rachel went on to represent Tanqueray Gin as the National Ambassador, demonstrating unparalleled influence and strategic vision during her nearly five years in the role.
Her inimitable story-telling ability served as a basis for FML's expansion into creative brand consulting, digital strategy and execution, and independent publications. After developing her own unique voice on Instagram, Rachel became aware of the gaps in the traditional marketing model when speaking to the infamous millennial generation. It was then that she had an idea; what if brands acted not like brands digitally, but instead acted like people? Today, she helps give an authentic – and often disruptive – voice to the brands that entrust FML, across the industries of technology, beauty, fashion, spirits, entertainment and lifestyle.
Rachel has appeared on Bar Rescue and is a member of the National Association of Women Business Owners.
Kyle Ford, Creative Director & Head Photographer
Kyle Ford is an acclaimed commercial, editorial, and portrait photographer based in Brooklyn, NYC.
His signature hi-fi/lo-fi approach to photography produces inimitable images, prized for capturing the weight of a fleeting moment. He can usually be found with either his Sony A7RIII or Polaroid SX-70 in hand.
With a degree in Economics and Philosophy, Kyle began his professional life in finance. Creative energies eventually prompted him to quit his job and pursue his passion for craft cocktails and photography.
For five years, he served as the resident cocktail and spirits expert for the international spirits company Rémy Cointreau and managed their trade advocacy program Collectif 1806. During this time, his strategic use of social media (Saveur's 15 Cocktail Instagrams to Follow in 2017) and photography inspired a business idea. The combination of these two worlds served as a basis for the formation of FML and its first creative collaborations within the corporate world.
Kyle’s work and personality has been featured such places as Fox & Friends, VH1, Wall Street Journal, Vogue, Wine Enthusiast, and Nylon Magazine.