MEET THE FORDS
RACHEL FORD, PRESIDENT
Rachel Ford is the President of Ford Media Lab.
After attending OTIS College of Art and Design, Rachel earned a degree in Business, merging her creative talents with a keen understanding of brand marketing and strategy.
Following an impressive career as an award-winning mixologist, Rachel went on to represent Tanqueray Gin as the National Ambassador, demonstrating unparalleled influence and strategic vision during her nearly five years in the role.
Her inimitable story-telling ability served as a basis for FML's expansion into creative brand consulting, digital strategy and execution. After developing her own unique voice on Instagram, Rachel became aware of the gaps in the traditional marketing model when speaking to the infamous millennial generation. Today, she helps give an authentic – and often disruptive – voice to the spirit brands that entrust FML.
Rachel has appeared on Bar Rescue and is a member of the National Association of Women Business Owners.
KYLE FORD, CREATIVE DIRECTOR
Kyle Ford is the Creative Director of Ford Media Lab.
With a degree in Economics and Philosophy, Kyle began his professional life in Finance. Creative energies eventually prompted him to quit his job and pursue his passion for craft cocktails and photography, earning high accolades for both.
For five years, he served as the resident cocktail and spirits expert for the international spirits company Rémy Cointreau and managed their trade advocacy program, Collectif 1806. During this time, his strategic use of social media and photography inspired a business idea. The combination of these two worlds served as a basis for the formation of FML and its first creative collaborations with brands.
Also an acclaimed commercial and editorial photographer, Kyle’s portfolio can be explored here. His signature hi-fi/lo-fi approach to photography produces inimitable images, prized for capturing fleeting moments.
Kyle’s work and personality have been featured such places as Fox & Friends, VH1, Wall Street Journal, Vogue, Saveur, Wine Enthusiast, and Nylon Magazine.