Burn the Ice


We are excited to announce the return of a regular segment on the FML blog: Burn the Ice

Burn the Ice will be an on-going story-telling blog series. The name is derived from an industry term for melting the ice in a bar's well by adding hot water. Typically this is done at the end of the night. For us, it's symbolic of the end of a shift, when random stories and unique aspirations are shared over a shift drink.

The idea for the series grew out of the 30-Second Stir interviews we conducted back in our Ford Mixology Lab days, when we would interview some of our favorite bartenders while sitting at their bar. The premise for Burn the Ice is perhaps more open-ended, as it starts with a single question:

"Tell us a true story."

Check back here for regular updates and explore the photos at #burntheice on Instagram.

Want to be featured? Shoot us an email at info@fordmedialab.com. We plan on adding to the series near weekly.  As we live in Brooklyn, Burn the Ice will be predominately NYC focused, but you never know where our adventures will take us.