Services

Ford Marketing Lab specializes in the following brand relevancy services:

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Authentic Content

Creating tailored content from photography to editorial copy, to be used across multiple platforms. Our creative work brings brands to life and has been featured everywhere from Instagram grids, to interactive websites, to printed magazines, to a traveling hotel bar.

We were just featured in Saveur's list for the best 15 Cocktail Instagrams to follow in 2017: http://www.saveur.com/15-best-cocktail-instagrams

So, what are you waiting for? Follow us on the 'Gram!

Ad Hoc Content: Request a Quote

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Lifestyle Influencers

Integrating your brand into a target lifestyle by utilizing our social reach. The Fords are regularly tapped as micro-influencers for brand campaigns and have worked alongside many brands, in many categories, to design creative campaigns to raise brand awareness and relevancy.

Sponsored Posts on @kyle4d or @rachel4d Instagram accounts: $159/post + product

Current rate based upon a 6% CPM. Please contact us for more involved influencer campaigns, as rates may be adjusted based upon time, travel, and location expenses.

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Photography Fee Schedule

Photography:

  • Professional Select: $249/photo
  • Event: $299/hr, 2 hour minimum

The per image rate, listed above, is based on one year local use, up to 20,000 print distribution or less than 20,000 views per month web usage. Estimated rates do not include props, models, travel, or location expenses. Photography rates are also adjusted based on volume, production level and intended image use. Please contact us for an actual estimate.


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Brand Strategy

Defining a clear brand vision, mission statement, goals, objectives, and target audience. Intentional positioning will be used to determine an executable strategy in line with the brand’s identity, brand priorities, product line, pricing, and potential expansion.

Marketing Consulting: $899/day, $149/hr

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Identity Development

Developing a unique brand identity that reflects the desired image. A formal identity manual with mood-boards provides guidelines to ensure consistent use of brand identity across all consumer touch-points, raises brand awareness, and cultivates an emotional connection.

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Social Media

Delivering 360° social media solutions via editorial calendars, profile management, post amplification, creative direction, content creation. We help manage established brands and start-ups alike, and our services are available a la carte, as needed.